Converse and ASOS wanted to celebrate the daring youth who lead disruption with creation to launch the FA18 and HO18 collections.
Rather than simply heroing talent in a shoot of our own making, we’ve challenged three creative influencers from different backgrounds to concept and execute the entire campaign.​​​​​​​
Under our DIY and their creative motivations, our talent went and found a space somewhere in London and repurpose it creating a documentary that run on the ASOS & Converse Instagram TV channels, along with the film content they also created stills to use across digital media in the UK, France, Germany and US.
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